Ever dreamed of stepping into the shoes (or sandals) of your favorite movie characters? With GEENEE’s groundbreaking WebAI technology in AR Try-On Costumes, we’re turning dreams into reality. Our latest activations for Wicked and Gladiator II immerse fans into the heart of these cinematic worlds, transforming movie premieres into unforgettable, interactive adventures.
Wearing the Magic of Movies
For the Regal Cinema premiere of Gladiator II hundreds of people stood before our AR Mirror activation to try-on the costumes from the movie. In an instant, the audiences wore the intricate armor of a Roman warrior, wielding the iconic presence of a character from the epic saga. For Wicked, people were able to twirl in the emerald-hued elegance of the Wicked dresses. For those at home via the mobile phone, could try-on the signature Gladiator II helmet and Wicked hat.
GEENEE’s technology has redefined virtual try-ons, making them not just a tool for fashion but a portal into storytelling. Our activations at the Wicked premiere and Gladiator II’s 4D immersive event at Regal Cinemas Times Square PepsiCo COLAsseum prove that virtual costumes are more than just digital effects—they’re a way to become part of the story.
A Gladiator’s Armor: The Ultimate Virtual Try-On
For Gladiator II, we crafted five full-body costumes for the AR Mirror experience. Fans could see themselves transformed into iconic characters from the movie, standing tall as if they were in the Coliseum themselves.
But the magic didn’t stop at the mirror. A stunningly detailed virtual helmet was created specifically for email marketing campaigns, bringing a slice of the movie to inboxes everywhere. This innovative campaign not only promoted the movie but also created a buzz around the interactive experience available at Regal Cinemas.
🎥 Experience the magic: Step into the Gladiator II universe now! Try the at-home AR activation
Defy Gravity with Wicked
For Wicked, we channeled the vibrant charm of Oz into five virtual dresses and an iconic hat, inviting fans to playfully reimagine themselves as characters from this beloved musical-turned-film. These virtual costumes didn’t just promote ticket sales—they brought fans closer to the magic, giving them a taste of the Wicked world.
🎥 Experience the magic: Wear the iconic Wicked Hat Try the at-home AR activation
Technology That Brings Stories to Life
Our work on these activations wouldn’t have been possible without the incredible partnerships of PepsiCo, BrightSign LLC, and SuperDNA 3D Lab. Together, we’ve combined art, storytelling, and technology to create an immersive 4D experience unlike any other. From AR Mirrors to email marketing virtual try-on campaigns, GEENEE’s WebAI-powered solutions are setting a new standard for how brands engage audiences.
What’s Next?
With Gladiator II and Wicked paving the way, we’re excited to see how virtual try-on technology can transform future premieres, fan experiences, and brand activations. Whether you’re a moviegoer, a tech enthusiast, or a brand visionary, the possibilities are endless.
Stay tuned for more immersive adventures, and don’t forget to share your experiences—after all, everyone deserves their moment in the spotlight!
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