CES 2025 highlighted the shift from flat, two-dimensional screens to the most immersive, spatial world we’ve seen yet. The latest trends in augmented reality and AI-driven personalization are transforming how we experience technology, seamlessly blending physical and digital realities into tailored environments. Innovations in AI, waveguides, and ultra-lightweight designs are paving the way for a future where smart glasses, mirrors, and 3D transparent, and even stretchable screens redefine our daily interactions.
We highlight some of the most innovative AR-related products (yes, many are smart glasses) revealed at CES 2025. Keep reading, as we also showcase 45 real-world use cases that you need to know about, poised to reshape our lives and revolutionize industries such as fashion, health, education, and entertainment.
CES 2025 3D/AR/AI launches
Halliday
Halliday, a newcomer in the AR space, unveiled its AR glasses aimed at providing preemptive assistance with AI and AR to make life easier and more convenient. These glasses feature a proactive AI agent alongside DigiWindow technology, allowing for lens-free AR viewing. They can display images directly into the user’s field of vision.
More info: https://hallidayglobal.com/
XREAL Pro
XREAL introduced its latest AR eyewear designed to seamlessly integrate digital content into the real world. These lightweight glasses offer enhanced visual experiences for gaming, productivity, and entertainment, featuring improved display quality and expanded compatibility with various devices.
More info: https://www.xreal.com/us/
Vuzix AR Smart Glasses
Vuzix unveiled their AI-powered Ultralite OEM Platforms, featuring ultra-thin 0.7mm full-color waveguides and ready-to-market smart glasses solutions. Designed for seamless AI interaction, the glasses incorporate voice-activated commands, translation, an onboard camera, and a robust microphone array, enabling intuitive control and real-time photo and video capture with a 2 day battery life. The platform highlights cutting-edge waveguide technology designed for seamless integration by third-party partners.
More info: https://www.vuzix.com/
Rokid
Rokid showcased its next-generation AR glasses, emphasizing a sleek design and advanced voice interaction capabilities. The device supports hands-free control, real-time translations, and immersive audio-visual experiences, catering to both consumer and enterprise applications.
More info: https://global.rokid.com/products/
RayNeo X3 Pro
The RayNeo X3 Pro, powered by Snapdragon® AR1 Gen 1 Platform, is a lightweight (under 3 oz) pair of full-color micro-LED optical waveguide AR glasses. Featuring Applied Materials’ waveguide solutions, it delivers 2,500 nits of brightness with high efficiency and superior color clarity. Its compact design is enabled by RayNeo’s ultra-compact optical engine, offering unparalleled optical clarity and wearability. The Snapdragon processor enhances AI-driven functionality, while the dual-camera system supports high-definition photography, SLAM, and hand tracking, broadening AR’s application scope.
Even Realities G1 Smart Glasses
The Even Realities G1 smart glasses feature an innovative heads-up display (HAOS) that projects clear digital information, including navigation, translations, notes, and an AI assistant, directly onto the lenses while maintaining a lightweight, stylish design. With capabilities like real-time transcription, turn-by-turn GPS, teleprompting, and language translation for 13 languages, the G1 offers practical, hands-free augmented reality tools, though its functionality is still limited by beta bugs and the lack of a camera for broader AR use cases like real-time object or text recognition.
Samsung
Samsung’s presence at CES 2025 was marked by several AI-driven innovations:
- Micro LED Beauty Mirror: This “magic mirror” utilizes AI to analyze users’ skin conditions, assessing factors like wrinkles, pores, redness, and melanin levels. Based on the analysis, it recommends suitable skincare products, aiming to streamline routines and reduce costs
- Odyssey 3D Gaming Monitor: Samsung introduced the Odyssey 3D, a 27-inch 4K gaming monitor that delivers a customizable 3D experience without the need for glasses. It employs a lenticular lens and AI to convert 2D content into 3D, enhancing depth perception for gamers.
More Beauty AR Tech
- Shiseido’s upgraded Skin Visualizer uses Optical Coherence Tomography Angiography to analyze both visible and “invisible” skin conditions, predicting future trends for tailored beauty advice.
- L’Oréal’s Mood Mirror taps into augmented reality to recommend makeup based on emotional reactions, creating an intuitive connection between users and cosmetics.
- Amorepacific’s Wanna-Beauty AI leverages generative AI to provide virtual makeup try-ons and recommendations, integrating advanced image diagnostics and voice interaction.
Withings Omnia
Withings presented Omnia, a conceptual smart mirror designed for full-body scanning. It provides insights into various health metrics, including weight, sleep, activity, and nutrition. Equipped with an AI voice assistant, Omnia offers real-time feedback and can facilitate telehealth consultations, aiming to integrate health monitoring seamlessly into daily routines.
45 Use Cases To Build Today
Shopping
- Smart Store Guides: In-person shopping with real-time overlays to find products, size availability, and styling options.
- Competitive Comparison Shopping with price, feature, fabric info, sustainability overlays in stores or online.
- AR Personalized Styling: Virtual Try-On & immersive dressing rooms for apparel, makeup and hair with personalized recommendations.
- Life-sized AR fashion shows with customizable designs.
- Contextual information about nearby businesses or landmarks to enhance shopping decisions.
- Customizable Digital Fashion for self-expression in work or social settings.
- AR Rewards & Doorbusters: Gamify shopping by providing personalized AR discounts and deals in-store.
- Hyperlocal Fashion Campaigns: Use AR to provide contextual info about landmarks and nearby events tied to the brand.
- AR Fashion History: Enable immersive storytelling of a brand’s legacy or past collections in AR spaces.
- AR Window Displays: Turn storefronts into interactive digital experiences that attract customers.
- Collaborative Dressing Rooms: Let friends join virtual try-on sessions remotely to help shoppers decide.
- Wardrobe Management & Recommendations: Let customers tag and track their purchased items via AR glasses.
- Interactive Gift Suggestions: Provide AR recommendations for gifts based on customer profiles.
- Virtual Shopping Assistance: Enable real-time AR assistants to answer questions in stores.
Entertainment
- Immersive AR gaming experiences in real-world settings.
- Enhancing sports viewing with live stats and AR replays and personalized messages.
- AR concerts with interactive elements such as 3D sound elements, virtual try-on for merch and zoomed in views of the artists.
- Shared gaming experiences in augmented spaces.
- Simulated travel experiences with others in real time.
- Transforming parks into fantasy worlds for children.
- 3D memories as life-sized holographs to relive special moments.
- Virtual companions for emotional support and entertainment.
- Virtual Influencer Avatars: Develop virtual mascots or influencers for interactive AR engagements.
Health
- Real-time health monitoring for vitals, hydration, or activity levels.
- Guided workouts and coaching with AR trainers, motivational metrics, and gamified rewards.
- Stress management through biofeedback and AR cues.
- Instant mindfulness through immersive AR environments.
- Identifying allergens in food or the environment.
- Interactive workouts with gamified rewards to boost fitness engagement.
- Real-time cooking instructions, calorie counting, and meal suggestions for efficient meal prep,
Work & Education
- Interactive AR tutorials for hands-on learning.
- Learning immersion through 3D & AR environments and simulations for realistic practice.
- Real-time math problem-solving assistance to support students.
- Enhanced real-time language learning with interactive overlays.
- Improving teamwork with virtual collaboration tools for education and projects.
Utility
- Real-time captions and translations to enhance communication.
- Navigation overlays while walking or driving for safer routes.
- Smart reminders with location-based triggers (e.g., “Buy milk at this store”).
- Face recognition to remember names and details about people.
- Time management alerts based on your schedule for improved productivity.
- Helping locate lost items by tagging them in AR.
- Calls in virtual environments with life-sized 3D avatars.
- Real-time emotion recognition during conversations for better interactions.
- Enriching physical places and things with AR-enhanced contextual visuals.
- Showing mutual friends or interests in AR at events to foster connections.
As we transition into this immersive, 3D-first era, the innovations showcased at CES 2025 highlight how AI and AR are rapidly reshaping the way we interact with the world. From cutting-edge AR eyewear enabling personalized, real-time experiences to the transformative potential of 3D AI innovations driving deeper connections between people and technology evolve.
Now here’s the kicker: The key to success in this fast-moving, immersive landscape is to begin small, building iterative features that let you learn from your audience in real time. By starting early and experimenting with focused ideas, you gain valuable insights that will guide you toward creating something truly impactful.
At Geenee, we specialize in turning visionary ideas into immersive reality. Whether it’s building out AR eyewear concepts, integrating 3D AI into your e-commerce and advertising strategy, or creating immersive AR Mirror experiences, we’re here to help – reach out to us today.