We’ve closely monitored the results and are pleased to share how our live virtual try-on (VTO) collaboration with Sunski and SuperDNA 3D Lab has boosted customer engagement and driven significant sales growth. Let’s dive in!
The Sunski Experience: Function Meets Fashion
Sunski isn’t just selling sunglasses; they are offering gear that aligns with active, adventurous lifestyles. Whether it’s hiking, biking, or relaxing at the beach, Sunski’s stylish polarized lenses are designed to perform. Our goal was to ensure that customers could easily imagine themselves using these products, making the shopping experience both enjoyable and intuitive.
Goals
Sunski approached us with a challenge: their existing virtual try-on experience was hampered by slow load times and a lack of realism, which could potentially deter customers. To address this, we needed to create a seamless, immersive virtual try-on experience that would enhance satisfaction and drive conversions.
Solution
Teaming up with SuperDNA 3D Lab, a leader in 3D content creation, we combined our strengths to elevate Sunski’s digital experience. SuperDNA transformed Sunski’s product images into hyper-realistic 3D models that loaded quickly without compromising quality.
We enabled Sunski to deliver over 100 lifelike 3D assets in just three weeks. This streamlined process allowed Sunski to effectively manage and deploy these assets, ensuring a smooth implementation.
Our advanced body tracking technology brought the virtual try-on experience to life, allowing sunglasses to move and adjust with users’ faces in real time. The result was an accurate, engaging shopping experience that exceeded expectations.
Impressive Results: Engagement and Sales Surge
The impact of our revamped virtual try-on experience was remarkable. Between August 30 and September 22, we observed significant improvements in customer engagement and conversion rates for Sunski:
- Increased Engagement: An impressive 10.61% of users interacted with the virtual try-on tool, spending an average of 3 minutes and 56 seconds on Sunski’s site. This led to a 164.56% increase in active engagement time, demonstrating that users were truly connecting with the brand.
- Higher Conversion Rates: The introduction of the virtual try-on tool resulted in a staggering +300% increase in conversion rates for users who engaged with it, compared to general site traffic. Notably, 18% of users who utilized the tool ended up purchasing a pair of sunglasses, showcasing how our immersive experience can guide buying decisions.
While a promotional discount boosted traffic during this period, the sustained increase in engagement illustrates the long-term benefits of the virtual try-on tool.
Michael Charley, Co-Founder of Sunski, remarked, “The try-on feature has really enhanced our eCommerce funnel. While users who engage with VTO often come with high intent, the tool has given us a real boost, increasing both engagement and conversions.”
This feedback underscores our commitment to innovating and enhancing customer experiences through powerful partnerships.
Looking Ahead: Future Innovations
We are proud to support Sunski as they continue to evolve their digital experience. Our shared vision involves finding new ways to drive even more customers into the virtual try-on experience. By adding more entry points and creating a more cohesive digital journey, we aim to make trying on sunglasses online as engaging and user-friendly as possible.
The Takeaway: Transforming Shopping with Technology
Our partnership with SuperDNA 3D Lab and Sunski exemplifies how GEENEE is dedicated to transforming the eCommerce landscape. By enabling customers to try on sunglasses virtually across any device, we have created a seamless, exciting experience that boosts engagement and sales.
Are you ready to elevate your online shopping experience with live virtual try-on technology? Contact us today to learn how GEENEE can help you create an engaging, innovative digital journey for your customers!