Looking Forward: 10 Near-Future Trends
Geenee’s Q4 report explores the evolution of AR and the spatial web. This includes 2022 predictions and the outcomes of last year’s predictions.
The next few years will be some of the most exciting ones we’ve seen for AR as consumer adoption rises and brands focus on digital campaigns and hybrid live events. We’ll see greater utility for mobile AR, and wider applications as software and hardware collide for everyday AR glasses.
As a whole, Grandview Research projects the AR industry to reach a market size of $340.16 billion in 2028, a 43.8% compound annual growth rate. Encapsulated in this growth are many different applications of AR that will affect our lives in ways previously only accessible to fictional characters.
Let’s take a look at what the future will bring as we enter Web 3.0. Below are key highlights from Geenee’s Q4 report.
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1. Wayfinding with WebAR
“Just like how Shopify revolutionized e-commerce by giving every store a digital storefront, wayfinding unlocks opportunities for individuals and businesses on the spatial web.”
2. Augmented Reality Meets the Blockchain
“Access new revenue streams by reaching entirely new demographics for your brand that were previously unsuitable as physical and digital collide.”
Image Source: Marc-O-Matic NFT face filter
3. Hands-Free Displays Gain Traction
“In the long term, tiny contact lenses will become the norm for augmented reality in our world.”
4. 5G and Edge Computing Power the Metaverse
“In the near future, cinematic 3D interactive content will become a part of the invisible tech landscape that augments our world.”
5. Camera Commerce Makes the World Clickable and Shoppable
“Brands using QR codes and augmented reality are capturing new value from audiences using their cameras to search and shop as we enter a new era of camera commerce.”
6. Direct-to-Avatar Marketing
“No one wants to feel like they’re being marketed to, so brands are becoming more like people with influencers and avatars taking the frontline.”
“Solutions like blockchain can authenticate digital goods, verify online identities, and allow for digital assets and avatars to have more freedom to roam from one platform to another.”
Image Source: Instagram / @lilmiquela
7. Education Enters A New Dimension
“Education that can be experienced in the same way that we interact with our 3D world means an education that students can relate to, understand, share, and remember.”
8. Body Tracking For Virtual Try-On
“By boosting customer confidence with an augmented reality retail experience, Rebecca Minkoff’s customers were 65% more likely to place an online order.”
Image Source: Geenee
9. Entertainment: Immersive Worlds In Your World
“We’ll soon be able to stream live volumetric video through our browsers for fully augmented, interactive films. Experience these in the world around you or on your table top.”
“Augmented reality and the blockchain will help to close the value gap between platforms and artists, giving up-and-coming artists the opportunity to reach fans and monetize their audience outside and inside of the streaming and label ecosystem.”
10. The Metaverse: A Decentralized and Visual UI
“The combination of artificial intelligence and computer vision will drive the next evolution of the internet that exists off of our screens and mobile devices, and in the world around us.”
Image Source: Microsoft
So there you have it. 2022 is primed to be a transformative year for immersive technologies. For more depth, read the full report HERE.