Team Geenee pulled off a little Metaverse magic this week, managing to be in two places at once: The Cannes Lions International Festival of Creativity with Elite World Group & The Female Quotient, and NFT.NYC with The Sandbox.

Each of these events was made possible by our full-body tracking SDK, which is optimized and templatized for standing up web3 avatars in web-based augmented reality. This powerful technology enables anyone to walk in the shoes of, or move in tandem with their avatar. 

Below is a breakdown of the experience onsite.

Elite World Group & The Female Quotient: Bringing Women to the Forefront of Web3

Although it is an emerging new sector full of opportunity, women are vastly underrepresented when it comes to Web3. To help bridge the gap, Elite World Group and The Female Quotient teamed up for a week of panels (including featured speakers like Paris Hilton and Bozoma Saint John) focused on onboarding women into the Metaverse. To support the program, Geenee teamed up with Ready Player Me for an immersive activation that lets attendees create and customize their interoperable avatar, experience it in augmented reality, and save it for future use across the web. The Cannes Lions Festival was the perfect forum, as the women in attendance are at the top of their fields and will be a huge influence in defining the future of the internet as we know it. 

NFT.NYC: Dance With The Sandbox Voxel Avatars in 3D Augmented Reality

The Sandbox and Geenee AR teamed up at NYC.NFT to bring your favorite voxel avatars to life in augmented reality. The live experience showcased the most popular NFT projects around, including Moonbirds, Steve Aoki, Tiesto, World of Women, People Of Crypto, Cyberkongz, CloneX, and The Doggies. Users could select the avatar of their choice to mimic their movements in real-time, record a dance video, save it to their phones, and share with #thesandboxnyc. 

The event was exclusive to The Sandbox landholders, and included live performances by Tiesto and Steve Aoki. It was a chance to experience all the trappings of the immersive virtual world of The Sandbox IRL.

As you can tell, it’s been a busy week, so we’re signing off to recover 😉 

Interested in creating a live, augmented reality avatar experience for your next campaign? Geenee is the only augmented reality platform to offer full-body tracking from a browser. Get in touch today.