Image Credit: Wildeverse, by Internet of Elephants
A mobile device in our pocket means that global activism and awareness is at our fingertips. We are all capable of creating positive change, and responsible for the online culture we create as global netizens. As the Spatial Web enables an entirely new dimension of storytelling through Augmented Reality, we have an even more powerful tool available to share and influence positive change in our world.
WebAR is far more than a marketing tool. It can solve real problems and make a real difference in people’s lives. COVID-19 has presented even more challenging times to people around the world, disrupting education and the supply chain, causing famine, and bringing those already at risk into even more precarious situations.
By speaking with organizations, partners and brands, we have created a demo of what Geenee’s image recognition technology can achieve in creating AR for good, and also a wrap of some great experiences already out there to kick-start ideation and discussion.
AR can Support your Cause and Raise Awareness
WebAR raises awareness by spreading the word with engaging experiences that bring context to the conversation. It’s an experience that your audience actively decides to engage with, and remain in. There’s no pop-up or mandatory watch time, it’s activated through a simple link.
Here, your audience has the opportunity to become actively engaged through narratives, quizzes, activities, goals and more that shows how they can make a difference, followed by compelling CTAs geared toward spreading the word or donation opportunities.
Where text or video may fall short, AR can create an extra layer that brings in a significant audience who may otherwise be unprompted to take action.
Visit xr.camera and scan the above image to activate
We’d like to invite you to experience a WebAR demo we developed in an effort to STOP Inequality, using will.i.am’s local Los Angeles charity i.am.angel Foundation as an example. The foundation was launched in 2009 to transform lives through education, inspiration and opportunity and has made incredible inroads benefiting underserved communities in Los Angeles and across the United States.
Go to “xr.camera” on Safari, enable camera access and exit out of the splash page to scan any stop sign or image of a stop sign, like the one provided above, and dive in to learn more about how you can stop inequality, stop and donate, stop and learn, and stop and share, all to make a difference.
Image: Our demo with Los Angeles charity i.am.angel
AR Democratizes Accessibility to Solutions
Supplying physical goods such as learning material, equipment, toys, and tools is expensive. They become obsolete over the years and need constant replacement. In 2015, the UN warned that universal education goals would fail without 69 million new teachers, particularly in sub-Saharan Africa and south Asia (UNESCO stats via The Guardian).
AR, and particularly lightweight WebAR experiences, is a solution to both of these challenges. First, it supplements and can act in lieu of physical goods in a cost effective manner with content that is easy to update and deploy, and second, it can assist with access to education through the distribution of digital learning experiences.
These experiences can be shared in a classroom with many children, or in one-on-one and individual settings. We love this experience below developed by creative agency RYOT, where they brought the Louvre Museum to a warehouse in Los Angeles via augmented reality. Even the simplest blending of IRL and AR can bring the world to life in previously unimaginable ways.
Video Credit: RYOT
AR Provides Education and Training to all Levels
In addition to providing accessibility to education, WebAR can enhance an organization’s ability to reach and assist those in need by deploying scalable solutions that can be customized for training in fields such as health care, agriculture, conservation, nutrition, language, and math. These cross-border experiences can be made in any or even multiple languages, with stunning visuals and interactive experiences that speak to the local culture, and share insights into the global world.
Image Credit: Internet of Elephants “Wilderverse” AR Experience
One of the experiences we’d like to highlight is made by Internet of Elephants, based in Nairobi, Kenya. In the last 40 years, the world has lost 50% of its wildlife, and the only way to change the tide is to raise massive consumer engagement with wildlife conservation. The Internet of Elephants uses AR for this message as a medium equipped for an active audience and social sharing. Check out Wildeverse, where players can go on conversation missions to learn what it takes to keep apes in the jungle safe.
Our doors are always open to talk about how we can use WebAR to support your cause, raise awareness, and make a difference to the global community. We care about making the world a better place and want to know how we can amplify your efforts with augmented reality. You can reach our team on LinkedIn, Instagram, and Twitter.