From CPG to advertising and ecommerce, brands are leveraging Geenee WebAR to create immersive and innovative experiences for their customers. 

Our latest brand partners include a loyalty gaming campaign with grab-and-go food brand, Lunchables, and a virtual try-on capsule collection with the fashion brand SHEIN. More details on each campaign can be found below. 

CPG brands create immersive gaming experiences that drive repeat purchases

Launch WebAR Games from Lunchables Packs to Earn Points Redeemable on Roblox  

Now through March 2024, Lunchables customers can earn points redeemable on Roblox by playing a series of AR games launched straight from the Lunchables pack. 

Consumers will find AR-powered QRs on Lunchables 100% Juice packs that lead straight to the website, where the AR games are available to play. 

Each week, Lunchables unlocks new games and characters, so don’t forget to check back for fresh content. Results include 265 million points collected in the first week of launch along with over 1 million Lunch Points spent. 

Geenee partnered with Kraft Heinz, Publicis, Dubit, and Super League to bring this campaign to life.

immersive virtual try-on

SHEIN x Care Bears Outfits & Accessories Now Available to Try On Virtually!

Online Fashion brand SHEIN tapped Geenee AR to power virtual try-on across their Care Bear capsule collection. An exlusive line of garments and accessories celebrating the iconic Care Bears fandom! 

Customers can virtually try outfits ahead of making a purchase to get a better sense for how they’ll fit. 

In addition to powering virtual try-on for the ecomm app and website, SHEIN teamed up with Geenee and ad platform Teads to run a first-of-its-kind in-feed ads. These innovative ad units let customers try-on and shop straight from the display ad. 

WebAR is a powerful solution for ecommerce, proven to drive sales and supercharge consumer engagement. Want to create immersive experiences for your audience? Get in touch to learn more about how Geenee can help grow your business.