This week, at the hotly-anticipated WWDC2023 event, Apple introduced its first headworn augmented reality device, the Vision Pro and its accompanying operating system, Vision OS. In doing so, they also introduced the term “Spatial Computing” to the broader public. 

In true Apple form, The payoff finally came with Tim Cook uttering those three little words…

apple vision pro

Those who missed it you, can check out the Apple Vision Pro announcement here: 

As early reviews have noted, Apple is ushering in a new era of spatial computing. Built on the back of 500 patents, the Vision Pro is as powerful as a computer. It’s a blank slate for developers to start creating applications.

Apple’s device announcement comes amid a slew of other device announcements, some of which have already hit the market like the Meta Quest Pro. The Vision Pro won’t ship until early 2024, and from there it will likely be a few more years until it’s ready for mass consumer adoption. But based on what we’ve seen so far, it and the devices like it, are well-positioned to revolutionize how we interact with digital content.

Thanks to the power of spatial computing, we’re on the verge of a giant shift in user behavior that will forever transform how we communicate, work, consume entertainment, create content, and more.

The Next Leap in Human-Centered Communication

With the Apple Vision Pro, Apple has the potential to deliver the biggest leap forward in communication technology since the iPhone. The immersive, spatial headset is designed to enhance human-centered experiences, enabling users to interact with digital content in a more natural and intuitive manner. This opens up a new realm of possibilities for communication, allowing for more immersive video calls, virtual meetings, and collaborative working experiences.

New Opportunities for Content Creation

The Apple Vision Pro introduces the ability to record 3D videos and capture real-world objects as 3D files. This opens up a whole new world of immersive storytelling and creative possibilities. With the headset, creators can capture moments and scenes in 3D. This will allow viewers to experience it as if they were actually immersed in the environment. Whether it’s capturing a live event, creating virtual tours, or designing interactive experiences, XR headsets will empower creators to push the boundaries of their craft. This transformative technology will reshape how we consume and engage with visual media, bringing us closer to the action and unlocking a whole new level of storytelling potential.

WebXR Is Already Built In 

The Apple Vision Pro will support WebXR and help define open XR standards. In other words, what you build for the web will work across different devices. With the headset’s advanced features, such as life-sized full immersion and compatibility with WebXR, developers can expect enhanced tools and capabilities to develop immersive XR content. This includes creating interactive content, exploring gesture-based augmented reality, and harnessing the power of WebXR through a headworn device.

New Form-Factors for eCommerce

The launch of the Apple Vision Pro holds significant implications for the fashion industry and the development of digital clothing. The ability to blend the real and digital worlds seamlessly opens up new opportunities for fashion brands to experiment. Brands that embrace this technology can explore daring designs and contribute to a more sustainable fashion industry. Digital clothing becomes a means of self-expression, allowing users to try on virtual garments and drive the growth of 3D fashion, with practical applications in real-life scenarios.

Accelerating AR Adoption

The announcement of the Vision Pro headset marks a crucial step toward the widespread adoption and utilization of AR technology. Apple is the ideal company to accelerate the adoption of augmented reality (AR). This is due to its unrivaled expertise in seamlessly integrating hardware, software, and user experience. Putting design & UI at the forefront along with creating intuitive, user-friendly products, has made Apple a household name. This will play no small part in driving widespread adoption of AR among consumers and businesses alike. Apple’s ecosystem of devices, including iPhones and iPads, provides a seamless platform for users to explore AR content. By leveraging its strong developer community and robust ARKit framework, Apple empowers creators to build innovative AR experiences that will change the way we consume content. 

Interested in creating a headset-first XR experience? The team at Geenee can help. Get in touch today to learn more.