Augmented Reality (AR) technology is revolutionizing the way we interact with our world. One of the most exciting and promising applications is the AR mirror. AR mirrors have the potential to transform various industries and provide innovative solutions to everyday problems.
Here are some of the most exciting AR mirror use cases:
Virtual Try-On for the Fashion and Beauty Industry
In the fashion and beauty industry, AR mirrors allow customers to virtually try on clothes, makeup and accessories via store displays, window displays and events. With the use of AR technology, customers can see how they look in different outfits and beauty looks without physically trying them on. This can improve the shopping experience, reduce returns, and increase sales.
“ It’s predicted that the global virtual fitting room market will grow from $4.03 billion in 2022 to $14.87 billion by 2029. That’s a compound annual growth rate of 13.44%” – Shopify
Geenee’s team created an AR makeup try-on experience at L’Oréal’s BEAUTYV3RSE Innovation Salon in November ’22 in NYC. Attendees had the opportunity to personalize the AI-generated hat’s pattern and create a matching makeup look by adding their own text.
Games
AR mirrors are great for interactive games and entertainment. The mirror can display virtual objects or characters that the user can interact with in real-time, creating unique and immersive games.
To level up the fan festivities, Jersey Mike’s tapped immersive agency Coffee Labs to create a series of onsite AR games for tailgaters. The games are powered by Geenee AR, the only web-based AR technology to enable full-body tracking. The AR games are fully gesture-based, meaning players control the game through their own body movements.
Experiential Events
Leverage AR mirrors for experiential events as engaging AR photo booths, where attendees can take personalized and shareable photos or videos with augmented props and filters. They can also serve as interactive brand activations, allowing participants to experience virtual branded merchandise or environments, reinforcing brand messaging and creating memorable interactions. These applications of AR mirrors add interactivity, excitement, and immersive experiences to events, making them more memorable for attendees.
Geenee-powered AR mirrors transformed experiential events with interactive experiences:
- At SHEIN’s #Zeuphoria party, attendees explored their aura, recorded videos, and decoded meanings.
- NYC.NFT partnered with The Sandbox and Geenee AR, enabling users to bring voxel avatars to life, record dance videos, and share with #thesandboxnyc.
- Elite World Group and The Female Quotient created an immersive panel week where attendees created customizable avatars, experienced them in AR, and saved for future use.
These AR mirror activations elevated the excitement and engagement of the events.
Education
Leverage AR mirrors, screens, and projectors in educational settings for immersive learning experiences. The mirror can display interactive visual aids, such as 3D models, animations, or simulations, making learning more engaging and memorable. This allows the students to have a tactile understanding with simulated physics for science experiments, art exploration, and physical education.
From virtual try-on to education, AR mirrors can create unique and rewarding experiences for users. As AR technology evolves, we can expect even more exciting and creative applications of AR mirrors in the future.
Interested in creating an interactive AR Mirror for your next campaign? Geenee is the only augmented reality platform offering full-body tracking from a browser. Get in touch today.