Create your summer marketing campaign with Geenee’s WebAR builder. It’s as easy as drag and drop.
WebAR is brower-based augmented reality. No app download is required. Simply share a link, image, or QR code with your audience who can shop, share, engage and explore with just one click.
As the summer holidays are approaching, here are three ways to integrate augmented reality into your marketing mix, focusing on how to leverage WebAR to create full environments that become your global pop-up storefronts. Wherever your customer is, you can be there too.
Left to right: What to bring on vacation, wish you were here postcard AR, Hawaii AR
1. Vacation Preparation: What to Bring on Your Next Getaway
After a year of pandemics and lockdowns, your audience is ready to travel. Tripadvisor says 67% of Americans plan to travel this summer, and 74% of them will stay within the U.S.
According to Forbes, “Vacations Are Selling Out Fast,” with hotels, resorts, and rental homes already booked for the season.
It might be a little tricky to get the 67%, or 220 million Americans to your online or physical store, but WebAR is for everyone, everywhere. Capture the excitement of travel before, during and after with thoughtful 3D activations.
Check out this Geenee AR demo, highlighting what to “bring on your next getaway”. Scan the QR code, or simply click this link.
In this experience, your audience can walk into your digital store. Suddenly the world around them becomes clickable and shoppable. Inspire your audience by bringing dream destinations into their home, with everything they need to prepare for their next getaway.
Your digital storefront could include:
- Plane tickets (expedia.com)
- Hotels (booking.com)
- Apparel (Walmart, Luis Vuitton…)
- Swimsuits (Speedo)
- Beach accessories (Target)
- Suitcases (Herschel)
- Carry-on essentials (Lush)
- Shoes (Nike)
- Event tickets (Eventbrite)
- Festival passes (Ticketmaster)
2. Wish You Were Here Postcard: Memorabilia and User Generated Content
When your audience is home from their vacation, filled with incredible memories and already longing for their next holiday adventure, capture this moment of inspiration by bringing them back in augmented reality. Your audience can capture selfies and group photos with their friends and loved ones in specially-themed AR worlds.
For those yet to travel, give them the same opportunity, sharing entire augmented reality worlds to explore- perfect for creating user-generated content and grassroots conversation that can be shared across every social media channel.
Try this Geenee AR demo. From a single postcard, invite your brand’s audience to shop and share for their next holiday. Scan the QR code, or simply click this link.
Wish You Were Here AR Postcard
3. World AR: Depart for Hawaii with One-Click
Sometimes plans take a little longer than expected, but WebAR makes it easy. Put everything your audience needs in one place with a convenient and engaging brand experience.
Create a fully immersive activation that transports your audience to a summer festival, cruise, or shop headquarters like Hermès, Chanel, Lancôme, Yves Saint Laurent, and Dior in Paris.
Enable your audience to explore an entirely new world by recreating scenes and environments that can be shopped, and shared with powerful CTAs.
Check out our Hawaii AR storefront, one click away. Scan the QR code, or simply click this link.
WebAR Drives Results
WebAR enables your brand to capitalize in three dimensions. WebAR boosts engagement, conversion, and boasts easy sharing with user-generated content.
It’s quick and easy to create a scene or environment that enables audiences to engage with brands in new ways. Multiple AR assets can be integrated into one experience, with pre-made or custom assets.
According to new research from Alter Agents, Snap, and Publicis Media, branded AR experiences boost the chance that consumers will buy a product/service, particularly through home decor (73%), product personalization (73%), and virtual try-ons (72%).
Key findings from the study include the following points:
- More than half of respondents (aged 13–49) said they have used AR in the past; nearly one-third had tried branded AR.
- Snapchatters are 56% more likely than non-Snapchatters to have tried branded AR.
- More than 75% believe AR will play a role in how consumers shop in the next five years.
- Just over 60% said the ability to easily share branded AR experiences is important to them.
- About 55% actively search for AR experiences, including by searching within the camera on digital platforms such as Snapchat.
Greene’s AR builder is as easy as drag and drop—we made the above demos in 3 minutes or less. Try it yourself!
3D Artist Credits:
- Ben Kreimer